Franchise/Ownership
From first callto grand opening.
Eight clear steps, the support behind each one, and answers to the questions owners ask first.
The path to ownership
Eight steps to your grand opening.
A clear sequence, with a person from our team beside you at each stage.
Inquire
Send the form below. We reply with an overview of the brand and the opportunity.
Introductory call
We talk through your goals, your market and whether the fit is right on both sides.
Review the FDD
You receive the Franchise Disclosure Document and take the time the law gives you to study it.
Discovery day
Visit the spa in Detroit, meet the leadership team and experience a treatment as a guest.
Sign the agreement
Your territory is awarded and the franchise agreement is signed.
Site and build-out
We help you find the space, negotiate the lease and build to the Urban Resort design standard.
Hire and train
You and your team train on the guest experience, operations and membership sales.
Grand opening
Founding-member sales lead into opening week, with our team on site.
Questions
Asked before the first call.
Do I need spa or wellness experience?
Business and people-leadership experience matters most. Your licensed therapists and estheticians deliver the services; you lead the team and the guest experience.
How much does it cost to open?
The initial franchise fee is $59,500 and the total estimated initial investment ranges from $479,450 to $885,450, driven mostly by the size and condition of your space. Ongoing fees are a 6% royalty and a 1% brand fund contribution on gross sales. Every figure is detailed in the Franchise Disclosure Document, which you receive before any commitment.
What do I need to qualify?
We look for at least $200,000 in liquid capital and a net worth of $500,000 or more.
Can I finance the investment?
Many franchise owners use a mix of personal capital and small-business lending. We are glad to talk through the options on your introductory call.
Which markets are available?
Our seven priority markets are downtown Philadelphia, Chicago, Atlanta, Minneapolis, Indianapolis, Charlotte and Kansas City, each chosen for its urban mix: a strong base of downtown workers and residents, measured growth and major attractions. We also follow seven downtowns in each time zone, and we welcome inquiries from other cities. Tell us where you would like to be, and we will let you know what is available.
How long until I open?
Timing depends mostly on finding the site and completing the build-out. We will share a realistic timeline for your market on the introductory call.
Can I own more than one location?
Yes. A development agreement for three day spas carries a $150,000 development fee, with additional units at $50,000 each up to five, and $45,000 per unit on schedules of six to nine. No additional initial franchise fee is due on spas opened under a development agreement.
Next step
Start the conversation.
Three short steps tell us who you are, where you want to be and when. We reply with an overview of the brand and the opportunity.