Franchise/Markets

Where the resortbelongs next.

Seven priority downtowns, and the seven strongest in every continental time zone.

Priority markets

Seven downtowns where the resort belongs next.

An Urban Resort belongs in a downtown with a true urban mix: people who work there by day, people who live there at night, attractions that bring the wider city in, and a center that is growing. These seven meet every one of our criteria today: at least 30,000 downtown residents, at least 85,000 downtown jobs, measured growth, major destinations, and a metro area that is not crowded with massage and spa providers.

Eastern · Pennsylvania

Philadelphia

Greater Center City is one of the largest live-work downtowns in the country, and its core population is still rising.

Attractions Kimmel Center, Academy of Music, Museum of the American Revolution, Rittenhouse Square

309,000downtown jobs210,700downtown residents
Central · Illinois

Chicago

The Loop holds the largest downtown workforce in the country outside New York, with thousands of apartments on the way in converted offices.

Attractions Millennium Park, the Art Institute, the Theatre District, the Riverwalk

240,000downtown jobs46,400downtown residents
Eastern · Georgia

Atlanta

The commercial center of the Southeast, with a downtown population up 44 percent since 2010.

Attractions Georgia Aquarium, Mercedes-Benz Stadium, State Farm Arena, Centennial Olympic Park

200,000downtown jobs34,000downtown residents
Central · Minnesota

Minneapolis

One of the largest downtown residential communities in the Midwest, up about 9,200 residents since 2020.

Attractions Mill City Museum, the Mississippi riverfront, Walker Art Center

160,000downtown jobs60,500downtown residents
Eastern · Indiana

Indianapolis

A downtown whose resident count has more than doubled since 2015 and is still climbing.

Attractions Lucas Oil Stadium, Gainbridge Fieldhouse, the Convention Center, White River State Park

143,000downtown jobs30,500downtown residents
Eastern · North Carolina

Charlotte

A banking center where Uptown and South End have grown into a true live-work district.

Attractions Bank of America Stadium, Spectrum Center, the NASCAR Hall of Fame, the Mint Museum

125,000downtown jobs73,000downtown residents
Central · Missouri

Kansas City

Downtown residents are up 147 percent since 2000, helped by more than 40 buildings converted to housing.

Attractions T-Mobile Center, Kauffman Center, the National WWI Museum, River Market

122,000downtown jobs33,300downtown residents

Coast to coast

Seven downtowns in every time zone.

We track the seven strongest downtowns in each continental time zone. Priority markets meet every criterion now. Watch-list markets are strong on some measures and are being followed as their downtowns develop.

Eastern time

DowntownResidentsJobsStatus
Philadelphia210,700309,000Priority
Atlanta34,000200,000Priority
Charlotte73,000125,000Priority
Indianapolis30,500143,000Priority
Miami52,300155,000Watch list
Baltimore40,900110,600Watch list
Cleveland21,00095,300Watch list

Central time

DowntownResidentsJobsStatus
Chicago46,400240,000Priority
Minneapolis60,500160,000Priority
Kansas City33,300122,000Priority
Milwaukee29,30084,900Watch list
Nashville22,00088,000Watch list
Houston17,100150,000Watch list
Austin14,000131,800Watch list

Mountain time

DowntownResidentsJobsStatus
Denver35,000145,100Watch list
Phoenix24,000n/aWatch list
Salt Lake City21,200n/aWatch list
Boise13,40026,000Watch list
Colorado Springs4,90021,400Watch list
El Paso4,80011,400Watch list
Albuquerque2,000n/aWatch list

Pacific time

DowntownResidentsJobsStatus
Seattle109,800317,000Watch list
Los Angeles80,000+325,000Watch list
Las Vegas32,000n/aWatch list
Sacramento24,900n/aWatch list
San Jose23,00032,000Watch list
Oakland18,60073,200Watch list
San Franciscon/a245,500Watch list

Figures are rounded and come from each city’s downtown organization, city government, the U.S. Census or Scioto Analysis, mostly for 2022 to 2026. Each source draws its own downtown boundary, so figures are a guide and are not strictly comparable. Older figures: Denver jobs 2019, Houston jobs 2017, Oakland jobs 2013, El Paso 2015 to 2016, San Francisco office jobs 2019. “n/a” means no reliable published figure was found. Franchises are offered only in states where the offering is registered or exempt. Your city not listed? Ask us.

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